Wix Review

Wix Is Easily One of the Best Builders Ever

More than 90 million people have built websites using Wix since it launched in 2006, making it clear this company is doing something right. Wix's feature-rich platform is best known for its intuitive design options and wide range of interactive tools, such as its streamlined drag-and-drop builder. After spending just 20 minutes exploring the intuitive site-creation platform, it’s easy to see why Wix is one of the world’s most popular website builders on the Net. It’s simple to use—even if you have zero experience—and you can create any kind of website.

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Best For

When it comes to building an interactive website, Wix is king. The builder is ideal for users looking to make a visually stunning website that encourages visitors to interact. The platform works well for building sleek artist portfolios, restaurant sites, and small-business pages that are focused on engaging users and encouraging them to click around.



Wix Highlights

  • Great Website Templates - Choose from a gallery of more than 500 different designs

  • No Tech Skills Required - with the drag-and-drop interface you can create a website in minutes

  • Ample Add-Ons – Enhance the functionality of your sites with third-party integrations


  • The incredibly intuitive builder is among the best in the industry

  • Free-account option lets users create and host beautiful websites at no charge

  • Hundreds of templates can serve almost any purpose

  • Wix App Market integrates with many popular web services, enabling live support, newsletters, contests, reservation tools, and testimonials on your site

  • New Artificial Design Intelligence (ADI) creates entire sites from scratch in minutes based on your needs, sourcing semantic information from similar sites around the web.


  • Too much design freedom means your site can end up looking less than stellar

  • No way to view site stats unless you pay for the ability to add Google Analytics

  • Limited ecommerce options

Ease of Use

The Wix user interface certainly includes one of the most intuitive web builders available. In literally less than five minutes, users can pick a great template and start customizing it to their liking—all without agreeing to any terms of service or entering credit card info. All you need to get started was an email address, which is actually pretty amazing.


The user interface is clean, well-organized, and a breeze to get the hang of. And the drag-and-drop editor is incredible! After picking a template, it’s easy to add, remove, or manipulate elements on a site, without needing any kind of coding knowledge whatsoever. Plus, the image-editing options are so straightforward and simple to use that even someone with zero graphic design experience can tweak photos and images to their liking. If you’re looking to build an online store, the e-commerce tools that come with Wix premium plans are every bit as user friendly. Overall, Wix definitely offers one of the best user experiences compared to the other builders featured on our site. Give it a try yourself, and you’ll be on your way to a killer site in less time than you think.


Wix offers among the most feature-rich website building experiences on the internet. Aside from the first-class drag-and-drop builder, Wix is famous for providing free hosting for all websites created on its platform. And the service’s extensive App Market is ideal for individuals and entrepreneurs who hope to enhance the functionality of their websites by integrating third-party add-ons. The App Market makes it easy to add a variety of rich features to your site, including surveys, social media streams, and newsletter signup forms, to name a few.  There are hundreds of add-ons to choose from in the App Market, many of which might be perfect for you.


In addition to the App Market, there are oodles of other features with Wix as well. The platform has an awesome image editor built right into the interface, and lets you add graphics from a rich library of professional stock images. You can even choose to add cutting-edge elements to your site, such as video backgrounds and impressive 3D parallax effects. And that’s just the tip of the iceberg! There are tons of other tools and features for bloggers, business owners, and everyone in between.

In the summer of 2015, Wix added a huge new feature to their already robust platform: Artificial Design Intelligence (ADI). The launch of Wix ADI marked a milestone for the industry by allowing webmasters of any experience level to use artificial intelligence to create a custom website based on their specific needs. After years of development, ADI is now a standard part of the Wix platform. A user need only register for a free account, choose the type of website they want to build, and select “ADI” as their preferred means of creation.

Wix ADI works by asking a few very simple questions:

  • What is the name of your website?

  • What is your website for?

  • Do you need to take bookings? Sell online? Gain subscribers?

As the user provides answers, the questions become more specific and personalized. All questions are extremely easy to answer, though, and the entire questionnaire takes just a few minutes to complete. Once Wix ADI is satisfied with the amount of information presented, it creates a complete, fully functional website in seconds. The custom-built site even includes relevant images, text, and videos that are carefully selected based on an analysis of millions of similar websites. The whole process is quite remarkable.

Of course, the user is never required to stick with Wix’s suggested layout or elements. Once the site is complete, the user can add and replace elements, create new pages, and even change the layout of the site using Wix’s standard, user-friendly page editor.


Although all of this provider’s plans include hosting at no charge, and you can theoretically have a free site for as long as you’d like, there are Wix website costs if you want increased storage, added bandwidth, and access to a slew of other advanced features. The main differences between the company’s free and premium websites is the free versions feature “Powered by Wix” ads on them and prevent you from linking the site to your own domain. Upgrading to a paid plan isn’t necessary for everyone, but depending on your needs, that might be your best bet.

The premium plans come in five different flavours to suit the needs of various users. The most basic premium plan is the Connect Domain offering, which allows you to link your own URL to your site, but doesn’t remove the Wix ads. The next step up is the Combo Plan, which does remove ads and includes higher limits for bandwidth and storage. The Unlimited Plan adds a few more bells and whistles for entrepreneurs and freelancers, while the Ecommerce and VIP Plans give you increased access to tools and support. All in all, the Unlimited Plan offers the greatest amount of features relative to the cost, making it the best bet for most users.  


Wix offers more than 500 templates and the stock is refreshed regularly. There are over 70 different categories of templates (such as blog templates, business templates, and portfolio templates that meet the most general and niche needs alike, including specific options for illustrators, restaurateurs, retailers, and bloggers. Once you pick one of Wix’s themes, just drag and drop your custom text and images into place.



Of course, there is also the option to start from a blank page and build your site from scratch. For those short on time or content, there are streamlined one-page Wix website templates that let you publish a site immediately and add on to it later. There are even one-page “Coming Soon” templates for sites in the works. The feedback feature lets you allow friends, family, and other people you trust to view a not-yet-final version of your site, without requiring you to make it visible to the whole world. While Wix is lauded for having some of the most stunning designs on the market, take your time choosing from the various templates. Unfortunately, once you design a site based on a specific template, you cannot switch to a different one without starting from scratch.

Ecommerce Functionality

The company supports its business users with a wide range of traffic generation, financial management, site analytics, and communication tools. When you sign up for a Wix ecommerce plan, you can start making money with your website in no time. It’s easy to create attractive product pages with photos and videos of your items, and it’s also simple to organize your items into collections. Additionally, shopping carts and coupon codes are a cinch to set up. Another benefit is that more payment options are offered by Wix than by just about every other website builder.


Wix ecommerce pricing starts at only $8.50 USD per month, and VIP features are available for $25 per month. Based on our research, it seems like the price is very affordable compared to the competition. Even if you don’t want to sign up for an ecommerce site, you can still insert PayPal “Buy Now” buttons wherever you’d like.  One common complaint seen in some Wix ecommerce reviews, though, is there’s no way to sell digital downloads (MP3s, ebooks, apps, etc.) directly to your website visitors. But if you strictly sell physical goods, you’re good to go!


Wix.com features one of the best website-building experiences available. Not everything about the platform is perfect, but the Wix builder is easily among the most user-friendly tools of its kind. With many attractive offerings, it may be the perfect choice for the majority of aspiring webmasters.


  • Easily one of the most user-friendly and intuitive builders on the market

  • Great options for individuals and business owners alike

  • Totally free tier lets you build and host a site indefinitely at no cost

  • Third party integrations make it easy to enhance your site’s functionality

  • Automated design (ADI) can craft a complete website in minutes with no skill required

Bottom Line

As one of the best builders around, Wix should more than satisfy the needs of most would-be webmasters—even those who don’t want to spend a dime.


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Chris Scalise

About Chris Scalise

Chris Scalise has worked with major website builders since the early days of Adobe PageMill. For more than a decade, he has been addressing the web building and content management needs of leading online businesses like Coalition Technologies and Opposing Views. In his spare time, he reviews website design and creation.  

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