Why Isn't Anyone Visiting My Website?
Most websites are set up with the best of intentions and a sense of optimism, the creator hoping or expecting that their site will attract a lot of attention and be a great success. However, the reality can often be far from the expectation, with low browsing rates and little income generated. This is a great shame, particularly when the creator has put a significant amount of time and effort into starting the site in the first place. However, if this sounds like your current predicament, don't worry, as there's a lot that you can do to troubleshoot your website to see where you are going wrong. With a little effort and a bit of common sense, there's no reason why you won't be able to turn your website from a zero into a hero in no time. Let's have a look at some of the most useful strategies to get more people visiting your site.
Search Engine Optimisation (SEO)
In a nutshell, SEO means tweaking your website's content to give it the best chance of appearing on the top page of a search engine (this is crucial, as very few people look beyond the first page of results). How is this done? Well, the easiest way is to make sure that your website is rich in the important keyword terms that people search for if they are looking for that type of content. A hugely useful resource to improve your site's SEO is Google Analytics. Free to download, it gives you a wealth of information about how people came to end up at your site. This is absolutely great, as you can make some changes to your site to try to improve SEO, and then compare the traffic before and after via Google Analytics to give you an accurate idea of how successful your changes have been.
Pay Per Click (PPC)
If, despite your best efforts, your SEO has not boosted your website to the front page of search engines, consider investing in a PPC campaign. By doing so, you'll pay another company every time one of their customers clicks onto a advertisement on their website through to yours. It's a great way to boost your website's traffic and overall online presence.
Here's an idea that won't cost you a penny: add a blog to your website. It's a fact that most people who are online are searching for information. The more information that you have available on your site, the greater the chances of getting them 'through the door' onto your site. The more 'informational browsers' of this type that you can attract, the better. Once a web user is at your site even just to gather information, the chances are exponentially higher that they will become an income generating customer sooner or later.
Another strategy that will cost little, if nothing, is to maximise your social media presence. Make sure that you have a profile set up for all the major social media platforms from Facebook through to Twitter and Instagram. More importantly, make sure that you are regularly using these profiles to interact with current and potential website visitors. Doing a bit of research about the types of social media most likely to be used by your target audience will pay dividends by ensuring that you are not investing resources into a platform that is seldom used by your customers anyway.
So, there you have it, a quick roundup of the most simple and effective strategies to get the traffic flowing through your website. As you can see, they do not require huge investments of time and money to implement, and they can show massive results if used intelligently. We're sure that by using these strategies as a starting point, you'll have your website buzzing with thousands of visitors every day in next to no time!