Important Website Pages
When putting together a new website, one of the first questions you'll ask yourself is what are the most important pages to include? It can be tough to work out which pages are vital for getting your website online and which ones can be added as you continue to build up your site. Here are the 3 most important pages that a website, for any purpose, should have.
The homepage is the most important page on your website. After all, it would look pretty strange if there was nothing there when people landed on your site. Regardless of the purpose of your site, this is the place that all of your visitors are going to find when they type in your web address; which is what makes it so important. See it as the introduction to your site, or the 'virtual lobby' of your business or blog. You can also think of it as a sales pitch, if you're planning on selling products or services through the site. It has to capture the attention of visitors as well as provide enough information about the purpose of your website.
The next most important website page is the 'About Us' section; this is statistically the second most visited page on nearly every single website. People want to know who you are, what you do, where you're from and a whole lot more. If you're planning on selling through your new website then this has to go into detail about what makes your business the best. Make sure you include unique selling points, company mission statements and a blurb about each of the staff members. If your site is used as a portfolio or blog, then you can go into personal details about your hobbies or passions. Don't forget to include some contact information on this page, too!
The third most important page for your website is a blog! It may not be the answer you were expecting, but blog pages actually drive the most traffic (and sales, for businesses). If you're using social media to market your new website, then far more people are going to click on a blog post then they are a promotional website link. Keep these pages informative, interesting and engaging – without being overly promotional and salesy. Running a blog can establish you as an expert in your field, whether that's photography or used car parts. This will ensure that people keep visiting and your website gets seen by thousands, if not millions!
There we have it, three of the most important website pages for your new venture. Once you have these three set up you can then look into other pages, such as landing or squeeze pages, products and services, testimonials and more.
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