Wix vs SiteBuilder - Which Is the Better Website Builder?
You want to build a website, but perhaps HTML code is as unfamiliar as ancient Hebrew.
Thankfully, you no longer have to be a coding genius to build a gorgeous site for a blog, business, or favourite football club.
But which of these builders provides a better value?
Templates: SiteBuilder Has Over 10,000 to Choose From
A template is what provides a site with its overall appearance and layout. It includes the colour scheme, the fonts, the menus, and the general configuration.
After choosing a layout, all that’s left to do is to populate it with text, images, and other elements.
Wix and SiteBuilder both offer a range of professional templates that are sure to impress anyone, but SiteBuilder has a larger selection.
With Wix, there are just under 400 templates to choose from.
Granted, many of them have a highly targeted focus like “Science Documentary,” “Food Photographer,” or “Online Language Course.” This can be great for those who know exactly what they need.
Still, SiteBuilder has a staggering 10,000 templates to choose from, which means that finding the perfect theme is almost guaranteed, no matter what your trade or need.
Wix Has the Edge in Terms of Features
Wix and SiteBuilder both have a lot going for them in terms of features.
No matter which option you choose, you’re getting:
A simple-to-use drag-and-drop editor
A free domain name (premium accounts only)
A selection of SEO tools to help with search engine rankings
A free email account
Unlimited bandwidth (premium accounts only)
So, which company has the edge?
As it turns out, Wix has a couple of tricks up its sleeve that SiteBuilder just can’t compete with.
For starters, Wix recently introduced Wix ADI, an artificial intelligence that asks a few simple questions and then builds a tailor-made website according to individual needs.
Also, Wix has a fully functional app store with more than 240 third-party apps. This feature alone puts Wix leaps and bounds ahead of SiteBuilder in terms of customization possibilities.
Pricing: SiteBuilder Is a Great Budget Choice
Connect Your Own Domain
No Wix Ads
$300 Ad Vouchers
Basic Website Builder and Templates
Free Email Account
$375 Advertising Credits
As the charts above show, SiteBuilder and Wix both offer excellent rates at the lower membership levels. As you reach the higher premium levels, though, the differences become apparent.
If you’re just looking for a free website builder, you’ll do well with either service, but if the hope is to take advantage of all the whistles and bells, SiteBuilder is definitely the more economical choice. This is especially true for businesses and ecommerce stores.
Ease of Use: SiteBuilder Is as Easy as it Gets
These companies offer a nearly identical user experience, so it wasn’t easy choosing a winner for ease of use.
The two website builders have an almost identical layout, using a straightforward left column and top navigation.
To add an element to a page, simply select the appropriate command from the left column and drag the element wherever it should appear. So, if to add a block of text, simply click the “Text” button and then drag the text box to any appropriate location on the screen. You can also add videos, photos, animations, maps, calls to action, and other widgets.
If Wix works out the bugs in its artificial intelligence, it will undoubtedly have the advantage for usability. For right now, though, SiteBuilder.com is slightly ahead of the curve. That’s because the layout is more stripped down and easy to follow.
Though Wix is easy to use, the company does make the user experience a bit harder by hiding menus inside of other menus.
For example, to add SEO information to a page, click the “Pages” menu in the top nav, locate the appropriate page (even when already editing that page), and click “Settings > SEO Page Settings.”
Support: Wix Is Always There for Their Members
Both Wix and SiteBuilder offer hundreds of articles with helpful, easy-to-follow information on every important topic. Wix users will find this information in the Help Centre, while SiteBuilder users will find it in the Knowledge Base section of the website.
Both companies also offer user forums where users can ask specific questions. As similar as they are in most respects, though, Wix and SiteBuilder differ vastly in their phone support.
Wix and SiteBuilder both offer 24/7 phone support to users, but many members have noted that SiteBuilder can be very difficult to get in touch with via telephone.
SiteBuilder does offer premium support for users at the Premium membership level and above, but Wix offers more reliable phone support to users across the board.
Website Uses: Wix Has Something for Every Type of Website
What are you hoping to achieve? Trying to generate leads? Sell products? Maintain a travel blog? Build a portfolio?
With more than 10,000 high-quality templates, SiteBuilder is great for personal websites of all types. Whether it’s to create an online press kit for your band or start an online news magazine, SiteBuilder has everything you need.
If you run any type of business, though, Wix is the preferred choice by far.
While SiteBuilder only has one membership level for ecommerce stores, Wix has two membership levels to accommodate stores with different needs.
In addition, Wix was designed with businesses in mind, and that’s why so many of their templates are industry-focused.
What really puts Wix over the top, though, is the Wix App Market. If you can’t do everything you want using the built-in website builder, there’s probably an app that can help.
Overall Winner: Wix
Although Wix might cost a bit more for a premium membership, the features more than make up for it. Wix is one of the most customisable website builders on the market, and their support is second to none.
If you want a simple web builder that does it all, discover why Wix is such a trusted industry leader.
About Chris Scalise
Chris Scalise has worked with major website builders since the early days of Adobe PageMill. For more than a decade, he has been addressing the web-building and content management needs of major online businesses like Coalition Technologies and Opposing Views. In his spare time, he enjoys passing judgment on poorly designed websites.